FOR IMMEDIATE RELEASE
LâMO Footwear Announces John Pierce as New Vice President of Sales
March 7, 2022 (Los Angeles) – Today, LâMO Footwear announced John Pierce as the company’s new Vice President of Sales. In this role, Pierce will manage all sales operations and lead the sales team in reaching workplace goals while maintaining customer success.
Pierce brings 30 years of industry sales and business management experience to his new role as head of sales for LâMO. He joins LâMO as the company gained momentum with record sales again last year and has had a strong start to 2022.
Most recently Pierce served as a sales executive at Eastman Footwear Group. Prior to that he served as President of BEARPAW where he led the company to triple digit growth.
“We are very pleased to welcome JP to the LâMO team,” stated Jerry Breig, COO of LâMO. “His determination and past successes position him to drive LâMO’s continued growth to new heights.”
Known for its comfy, cozy footwear, LâMO continues to provide top styles for men, women, and children suitable for all seasons of the year.
To keep up with all things LAMO Sheepskin Inc., be sure to like, follow and subscribe to:
Founded in 1995, LâMO is an authentic sheepskin footwear brand based in Southern California. Having recently expanded into active lifestyle footwear as well, LâMO styles are available across 4,000 retail locations globally. From classic sheepskin styles and moccasins, to house shoes and casual footwear, LâMO promises that every step taken will be done in California Comfort™. Through a philanthropic lens, LâMO currently supports LâMO has donated featured styles to nurses during the COVID-19 global pandemic via HOLLIBLU.
For more information, please contact:
Master Plan Communications
LAMO Footwear Unveils Winterized Styles and A Highly Anticipated Collection of Sandals at Outdoor Retailer’s Summer Show
Building on the LAMO-LITE collection, California ComfortTM has been taken to the next level with new styles for both FW21 and SS22.
AUGUST 9, 2021 (Los Angeles) Today, Southern California comfort brand LAMO Footwear, introduced new winterized styles for fall and winter. As a true California brand, the new additions prioritize spontaneous outdoor adventure and next-level comfort.
The Samuel with LAMO-LITE EVA outsole
The introduction of the LAMO-LITE collection has been a coveted addition to the brand over the past year. For the first time ever, the LAMO-LITE EVA outsole has been paired with cold weather materials including wool, Australian sheepskin, faux fur, and leather PU uppers to keep feet comfortable and warm.
“We found that combining the popular LAMO-LITE EVA outsole with these cozy materials creates the perfect balance between comfort and function, specifically for cool, fall and winter weather”, stated Jerry Breig, COO of LAMO. “We are excited to share these new styles with our retailers and of course our online consumers as well.” Notably, the winterized LAMO-LITE
May 12, 2021 (Los Angeles) – In honor of Nurses’ Week 2021, LAMO Footwear donated 100 pairs of LAMO-LITE styles to the HOLLIBLU nursing community. In the form of a giveaway, five HOLLIBLU Coordinators were chosen nationwide to receive 20 pairs of shoes to distribute within their own network of nursing coworkers, friends and family.
Since the onset of the COVID-19 pandemic, this marks the 2nd annual footwear donation from LAMO to HOLLIBLU. This year, an emphasis was placed on all-day comfort through styles that included LAMO’s new EVA LAMO-LITE Outsoles. Known for its cloud-like feel, LAMO wanted to ensure that each recipient had a comfortable pair of shoes to slip on after a long shift.
“It’s an honor to give back to such a deserving community,” said LAMO COO, Jerry Brieg. “After 25 successful years in the footwear industry, we are thankful to be able to prioritize giving back. HOLLIBLU makes it possible for our comfort focused styles to reach nurses all over the country and provide a little bit of relief for incredible healthcare professionals. We are looking forward to continuing our relationship with HOLLIBLU in the future and seeing how nurses incorporate LAMO into their day, both on and off shift!”
LAMO Footwear, Paula Breeze LAMO-LITE Style
“HOLLIBLU is incredibly excited to continue this partnership with LAMO,” said Cara Lunsford, HOLLIBLU CEO. “Our platform is geared entirely to helping nurses succeed and have access to resources. Providing comfortable footwear is no exception. In this profession, we know how important self-care can be and when you’ve been on your feet all day, having something comfortable to slip on is truly the first step!”
During a shared Instagram live stream between LAMO and HOLLIBLU, the two companies spoke to the importance of being a give-back brand, sustainability efforts, and new charitable opportunities. To view the IGTV video, visit https://www.instagram.com/tv/COlb1b_hSz1/?igshid=tqrh42pa0z46
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About LAMO Sheepskin Inc.
Founded in 1995, LAMO is an authentic sheepskin footwear brand based in Southern California. Having recently expanded into active lifestyle footwear as well, LAMO styles are available across 4,000 retail locations globally. From classic sheepskin styles and moccasins, to house shoes and casual footwear, LAMO promises that every step taken will be done in California Comfort™. Through a philanthropic lens, LAMO currently supports the Saving Sophie Foundation, F Cancer and via HOLLIBLU, LAMO has donated featured styles to nurses during the COVID-19 global pandemic
For more information, please contact:
Master Plan Communications
WHAT: As trade shows and exhibitions begin to safely regain strength, Southern California footwear brand LAMO is exhibiting at the Apparel & Accessories Market + Total Home & Gift Market show at the Dallas Market Center. Featuring its fall and winter 2021 line along with proprietary LAMO-LITE technology, LAMO is bringing new silhouettes, designs and colorways to the table.
LAMO will be located in both Suite #13810 and Booth #13-9119 for product review, potential interviews and daily giveaway drawings.
WHEN: March 23rd – March 26th, 2021
WHERE: Dallas Market Center
2100 N Stemmons Fwy,
Dallas, TX 75207
WHO: LAMO Footwear at Apparel & Accessories Market + Total Home & Gift Market
WHY: Because 2020 hampered the footwear and apparel industry’s ability to showcase its products, LAMO is attending the show to reconnect with its customers and distribution channels. With the appropriate safety measures in places, this show is an opportunity for retailers and consumers to re-engage with brands through a hands-on opportunity.
- Interview opportunities with LAMO Vice President of Sales, Jim Mavor, between 8:30am-6pm at booth #13-9119. (Available at: 916.765.6120)
- Visuals showcasing LAMO’s spring at-once styles and the complete FW21 Collection.
May 11, 2020 (Los Angeles, CA) – Today, LAMO announced their partnership with renowned West Coast sales agency, Venture West. With a strong set of experienced representatives in California, Nevada, Hawaii and Arizona, Venture West’s team will invigorate LAMO’s sales force.
Passionate about connecting aspiring brands with loyal customers, Venture West’s alliance with LAMO aims to increase brand recognition, establish new retail relationships, and influence long-term, strategic direction.
“After 35 years it has been really important to us at Venture West to represent brands that feel like family,” stated Lindsay Bell, founding partner at Venture West. “My partner, Roland Salazar and I truly believe that we have found that with LAMO, and we are excited to have such a diverse and accessible brand close to home base in California. In a time of great economic uncertainty, we are confident that LAMO’s tiered product program gives us the opportunity to bring their brand to a wide range of retail partners.”
As a nationally recognized agency, Venture West represents reputable brands coast to coast.
“We are eager to begin this strong relationship with Venture West,” stated Jerry Breig, COO of LAMO. “Based on their incredible brand representation in the past, we are excited to maximize our customer base in these territories.”
May 4, 2020 (Los Angeles, CA) – Today, in support of the Saving Sophie Foundation, LAMO Footwear has teamed up with seven-year-old cancer survivor, Sophie. Having gone blind as a result of her tumor, LAMO collaborated to release the Sophie boot that features a braille label. Click Here to see the Saving Sophie Collection.
Diagnosed with an Optic Pathway Glioma brain tumor at a very young age, Sophie and her parents embarked on a life-saving holistic treatment plan. After seven years, Sophie is recovering well and is becoming a strong and outgoing young girl. Parents, Tracy Ryan and her husband Josh, stars of the recent Netflix hit documentary Weed the People, fought for their daughter’s life by investigating every therapeutic treatment available to them, including holistic options and clinical trials.
“After our infant daughter was diagnosed with a low-grade brain tumor at the age of 8 1/2 months old, we were shocked to find how few quality treatments there were for pediatric cancer,” stated Ryan. “Due to the lack of advancements in 40 years, we were ecstatic to learn about medical cannabis when film & television superstar Ricki Lake introduced us to the plant as a potential therapeutic option for our child. It was through her Netflix documentary Weed The People, that features six years of our journey, that we began to uncover the miracles surrounding the medical benefits of this plant.
Now seven years later, Sophie is off treatment, extremely healthy, and the focus of groundbreaking cancer clinical trials led by world renowned research immunologist Dr. Anahid Jewett. The findings the team have uncovered are extraordinary. By working with incredible brands like LAMO, it gives us the ability to advance the science more quickly while we work towards bringing non-toxic treatments for adult and pediatric cancer to market.”
“To directly support the Saving Sophie Foundation, 20 percent of the profits will be donated to help continue funding the research of new cancer treatments for other children and families in similar situations,” stated Jerry Breig, COO of LAMO. “In any situation, it is an incredible privilege to work hand in hand with the very organization that you are working to support, and that is exactly what we have been able to experience with Sophie and her loving parents.”
In addition to the braille LAMO label, the all-pink kid’s boot is complete with a premium suede upper and faux fur lining. Will be available fall, 2020.
In awe of the heartwarming success story between a child and her parents, LAMO recently dedicated five specific styles to the “Saving Sophie Collection” on lamofootwear.com to give men, women and children the opportunity to support the Saving Sophie Foundation through the purchase of a boot, shoe or slipper.
To learn more about the partnership between LAMO and the Saving Sophie Foundation, visit https://lamofootwear.com/collections/saving-sophie
Los Angeles, March 8, 2021 – LAMO Sheepskin Inc., a Southern California Footwear powerhouse has appointed Edna De Pamphilis as its new Marketing Director. In this position, De Pamphilis will oversee all marketing efforts and initiatives across the portfolio for LAMO Sheepskin Inc. and its subsidiary brands; LAMO, Oomphies, Après by LAMO and Somersby.
“It has been a pleasure joining the LAMO family over the past few weeks and I look forward to leveraging my past experiences to help grow the brands in the LAMO Sheepskin, Inc. portfolio,” said De Pamphilis. “It is evident that over the last 25 years, LAMO Sheepskin Inc. has established itself with its diverse portfolio of brands and I am excited to be a part of the next chapter.”
De Pamphilis comes to LAMO most recently from BEARPAW where she served as Global Marketing Director. She has over 13 years of experience in marketing, 10 of which were spent working directly with footwear brands.
“Edna’s extensive background in both marketing and footwear make her an instrumental part of the growing LAMO Sheepskin Inc. team,” stated Jerry Breig, COO of LAMO Sheepskin Inc. “Her presence has provided a fresh perspective on the goals that we have set over the next year, and we are excited to see her excel in this role.”
Throughout a year of consistent change and adaptation, LAMO Sheepskin Inc. continues to provide top styles for men, women and children suitable for all seasons of the year.
January 29, 2020 (Denver, CO) – Today at Outdoor Retailer, LAMO, an authentic sheepskin footwear brand inspired by California comfort, kicked 2020 into high gear with the introduction of new active casual styles. LAMO’s new line includes waterproof designs that combine varying levels of outdoor soles, making the transition from casual active footwear to hiking a breeze.
A standout from the new line is the women’s Cortina, a style that features LAMO’s Outdoor Sole and D-ring eyelets for a snug and personal fit. Comfort is a top priority for the Cortina shoe and its 100% manmade construction features a technical microfiber upper and plush faux fur lining. A full Waterproof membrane between the layers keep feet warm & dry right when you need it most, the molded thermoplastic rubber cup sole cradles the foot and provides support throughout the day.
Additional styles from the new collection are a bit more familiar with the supremely comfortable sheepskin linings. This time around, the traditional sheepskin boot has been upgraded with an Ultra Dry, waterproof membrane to keep feet dry. In addition, high grip outdoor soles have been added to this particular style for extra grip.
Offered in men’s, women’s and kid’s sizes, the new Waterproof Boot is perfect for camping, traveling, errands around town and tons of other outdoor activities.
“Comfort and durability have always been a top priority for LAMO, but we feel that these new additions take these aspects to a new level,” stated Jerry Breig, COO of LAMO. “The introduction of waterproof styles and grip enhancing outsoles allow our consumers to embark on a host of new adventures.”
2021 Fall/Winter Collection Includes New Technology, Fabrics, Patterns and More
January 12, 2021 (Dallas) – This week, Southern California footwear brand LAMO will be exhibiting at The Western & English Sales Association (WESA) trade show in Dallas. WESA brings together more than 550 exhibitors to showcase new and innovative products for the equestrian market, including clothing, apparel, equipment and more.
“This will be LAMO’s fifth year exhibiting at WESA. It is always a unique experience and opportunity to showcase our footwear for men, women and children to the equestrian industry and beyond,” said LAMO COO, Jerry Breig. “LAMO strives to create products for every lifestyle, whether it be after surfing or after a trail ride. We look forward to a great week in Dallas.”
Displaying its Fall and Winter 2021 collection, LAMO will be featuring new footwear technology, fabrics, patterns, and silhouettes destined to hit shelves later this year.
Attendees of the show who present a LAMO postcard at the booth will be entered to win a brand-new pair of LAMO’s Paula shoe. The postcard was delivered to attendees by mail, and a limited amount will be available at the event registration booth as well. The Paula is a part of LAMO’s new Lamolite collection that features the Lamolite® EVA outsole. While LAMO is a comfort brand through and through, this particular outsole is unmatched when it comes to all-day wear.
If you are attending the show at the Dallas World Trade Center, LAMO will be located on the 11th floor at booth #119.
Committed to its technology, LAMO Guarantees 365 Days of Comfort
January 6, 2021 (Los Angeles, Calif.) – Today, the Southern California footwear brand, LAMO, officially announces its Cirrus Memory Foam Footbed System™. The proprietary Cirrus Memory Foam Footbed SystemTM features a high-density memory foam layer that keeps feet comfortable, cool, and floating on clouds!
“Beginning in 2018, we have been able to incorporate this proprietary technology into most of our new styles. The only exception being our brand new LAMOLITE line, which includes its own special formula for cloud-like comfort,” stated LAMO COO, Jerry Breig.
Traditionally a sheepskin footwear brand, LAMO continues to incorporate active-casual styles into its product selection as well. Created in 2018, the Cirrus Memory Foam insole provides an extra level of support and comfort that can be added to practically every LAMO style including boots, moccasins, and slip-on and lace-up silhouettes. With the company’s commitment to the Cirrus Footbed SystemTM, it is clear LAMO is redefining what it means to be a true comfort brand.
“Alongside style and affordability, comfort has truly remained a priority for us. Our Cirrus Memory Foam footbeds allow us to seamlessly integrate that goal across both our cozy sheepskin and casual styles,” says COO, Breig.
Looking towards Fall 2021, new styles such as the Women’s Amelie and the Men’s Tate feature the Cirrus Memory Foam insoles. These styles not only offer sleek and fashionable silhouettes, but also allow for all-day comfort.
December 7, 2020 (Los Angeles, CA) – This year alone, Southern California footwear brand LAMO has stretched beyond the uncertainty of the pandemic and reached new milestones by staying focused on providing quality products and pivoting its business strategy to evolve with the changing climate of the footwear industry.
In addition to realigning its focus to meet increased demand from retailers and direct, online consumers with fresh new styles, LAMO has strengthened its customer service team to meet the needs of direct-to-consumer, large retail and small independent and boutique sales.
This year has also seen comfortable, fashionable footwear become the new standard for work from home attire. LAMO’s brand strategy has always taken a “365-day comfort” approach to its designs, but the sudden and sustained demand for its original sheepskin slippers, boots and moccasins has continued to strengthen its direct-to-consumer sales.
“2020 has introduced a lot of changes both within the industry and for us internally as a company. While many of our large retailers were still able to prebook inventory as usual, it was important for us to ensure that our trusted small chains, independent retailers and boutiques could order closer to each season and receive the product they needed,” stated LAMO COO, Jerry Breig. “We are also immensely appreciative of the growth of our direct-to-consumer sales as result of the shift to online shopping. With so many Americans working and learning from home, the new “normal” work shoe has truly allowed for our Cozy 365-day initiative to shine.”
2020 also marked LAMO’s 25th year as a Southern California footwear brand. To celebrate the occasion, LAMO found this as the perfect opportunity to recognize 25 loyal LAMO customers who have given back to their communities. LAMO’s social media and website featured the “LAMO heroes” to discuss the work they were doing and the organizations they were supporting.
“Even though our 25th anniversary event was completely virtual due to the pandemic, it was heartwarming to see the difference our customers were making during difficult times,” stated Breig.
The organizations supported ranged from national charities including American Red Cross and St. Jude, to independent local groups that bring aid and awareness to bullying, battered women, cancer research and mental health.
LAMO hopes to continue highlighting its customers and the impact they are making in their own communities and around the country.
As one of the few companies that still integrates 100% Australian sheepskin into some of its cornerstone products, LAMO continues to use quality materials at an incredible value. Through its diverse product line for men, women and children, LAMO has made cozy footwear accessible for every budget.
Over the past 25 years, LAMO has evolved their product line to meet the changing needs and demands of footwear industry. Providing a combination of sheepskin and active casual styles has allowed LAMO to position themselves as a cutting-edge brand.
LAMO Footwear launches 31 new styles as part of its Fall/Winter 2020 Collection
September 9, 2020 – Los Angeles, CA – This month, LAMO Footwear, active-casual sheepskin footwear brand, introduced its Fall/Winter 2020 Collection. Featuring Cirrus Memory Foam footbeds, LAMO Comfort Flex, and Lightweight LAMO Eva Outsoles, the collection has something for men, women and children. To view everything LAMO has to offer, visit, https://lamofootwear.com/
Debuting 31 fresh styles, the collection features new textiles, leather appliques and durable outsoles optimal for outdoor adventures. Giving classic styles an updated look, LAMO remains focused on comfort, quality and style.
“We have had great feedback from our early featured Fall/Winter 2020 styles on the LAMO website and are excited to see select styles in our retailers across the country,” stated Jerry Breig, COO of LAMO. “With styles that work 365 days a year, it is always fun seeing what adventures our customers are able to take in their new shoes.”
All available styles can be found on the LAMO website and in select retailers across the nation.
LAMO will soon be celebrating 25 years in a very special way. Be sure to keep an eye on LAMO’s social media channels for some exciting news.