May 12, 2021 (Los Angeles) – In honor of Nurses’ Week 2021, LAMO Footwear donated 100 pairs of LAMO-LITE styles to the HOLLIBLU nursing community. In the form of a giveaway, five HOLLIBLU Coordinators were chosen nationwide to receive 20 pairs of shoes to distribute within their own network of nursing coworkers, friends and family.

Since the onset of the COVID-19 pandemic, this marks the 2nd annual footwear donation from LAMO to HOLLIBLU. This year, an emphasis was placed on all-day comfort through styles that included LAMO’s new EVA LAMO-LITE Outsoles. Known for its cloud-like feel, LAMO wanted to ensure that each recipient had a comfortable pair of shoes to slip on after a long shift.

“It’s an honor to give back to such a deserving community,” said LAMO COO, Jerry Brieg. “After 25 successful years in the footwear industry, we are thankful to be able to prioritize giving back. HOLLIBLU makes it possible for our comfort focused styles to reach nurses all over the country and provide a little bit of relief for incredible healthcare professionals. We are looking forward to continuing our relationship with HOLLIBLU in the future and seeing how nurses incorporate LAMO into their day, both on and off shift!”

 Paula Breeze

LAMO Footwear, Paula Breeze LAMO-LITE Style

 “HOLLIBLU is incredibly excited to continue this partnership with LAMO,” said Cara Lunsford, HOLLIBLU CEO. “Our platform is geared entirely to helping nurses succeed and have access to resources. Providing comfortable footwear is no exception. In this profession, we know how important self-care can be and when you’ve been on your feet all day, having something comfortable to slip on is truly the first step!”

During a shared Instagram live stream between LAMO and HOLLIBLU, the two companies spoke to the importance of being a give-back brand, sustainability efforts, and new charitable opportunities. To view the IGTV video, visit 

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About LAMO Sheepskin Inc.

Founded in 1995, LAMO is an authentic sheepskin footwear brand based in Southern California. Having recently expanded into active lifestyle footwear as well, LAMO styles are available across 4,000 retail locations globally. From classic sheepskin styles and moccasins, to house shoes and casual footwear, LAMO promises that every step taken will be done in California Comfort™. Through a philanthropic lens, LAMO currently supports the Saving Sophie Foundation, F Cancer and via HOLLIBLU, LAMO has donated featured styles to nurses during the COVID-19 global pandemic


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Master Plan Communications

Jessica Holman





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