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LAMO Footwear Unveils Winterized Styles and A Highly Anticipated Collection of Sandals at Outdoor Retailer’s Summer Show

LAMO Footwear Unveils Winterized Styles and A Highly Anticipated Collection of Sandals at Outdoor Retailer’s Summer Show

Building on the LAMO-LITE collection, California ComfortTM has been taken to the next level with new styles for both FW21 and SS22. 

 

AUGUST 9, 2021 (Los Angeles) Today, Southern California comfort brand LAMO Footwear, introduced new winterized styles for fall and winter. As a true California brand, the new additions prioritize spontaneous outdoor adventure and next-level comfort.

 

The Samuel with LAMO-LITE EVA outsole 

The introduction of the LAMO-LITE collection has been a coveted addition to the brand over the past year. For the first time ever, the LAMO-LITE EVA outsole has been paired with cold weather materials including wool, Australian sheepskin, faux fur, and leather PU uppers to keep feet comfortable and warm. 

 

“We found that combining the popular LAMO-LITE EVA outsole with these cozy materials creates the perfect balance between comfort and function, specifically for cool, fall and winter weather”, stated Jerry Breig, COO of LAMO. “We are excited to share these new styles with our retailers and of course our online consumers as well.” Notably, the winterized LAMO-LITE

LAMO Featured in DailyMom.com

LAMO Featured in DailyMom.com

https://dailymom.com/shine/15-new-shoes-for-back-to-school/#Lamo

 

"Not all work is set in a corporate office and sometimes outdoor professions require flat, comfortable sneakers as their work shoe. Lamo has a great selection of casual, closed-toed shoes appropriate for outdoor jobs."

 

Tags: In The News
LAMO'S FATHER'S DAY GIFT GUIDE.

LAMO'S FATHER'S DAY GIFT GUIDE.

Looking for the perfect gift to celebrate your husband, dad, grandpa or another father figure in your life? LAMO'S Father's Day Gift Guide has got you covered! Give the gift of Ultimate Comfort with these LAMO favorites. 


Paul Lamo-Lite

Upgrade Dad's look with the sleek and stylish Paul LAMO-LITE. This shoe is breathable, durable, and ultra-comfortable thanks to our LAMO-LITE EVA outsole and lightweight knit upper. Don't believe us? All of our footwear with LAMO-LITE outsoles have a 30-day Comfort Guarantee. The Paul is available in two colors, Khaki and Charcoal. 


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Price: $57.99 or 4 interest-free payments of $14.50 with Sezzle.

Michael LAMO-LITE

The Michael LAMO-LITE offers a lightweight construction and exceptional breathability for all-day comfort. In addition, you'll be hard-pressed to find a more comfortable and durable shoe thanks to our LAMO-LITE EVA outsole & our engineered knit breathable upper. Don't believe us? That's why all of our footwear with LAMO-LITE outsoles have a 30-day Comfort Guarantee. The Michael is available in two colors Navy and Beige. 


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Price: $57.99 or 4 interest-free payments of $14.50 with Sezzle.


Harrison Slipper


Help dad enjoy cozy Sunday mornings by gifting him this pair of Harrison super plush slippers. With it's classic loafer vibe, it pairs great with pajamas, sweats, or a robe. The exterior is constructed with rich and supple suede; available in a soft navy, chestnut caramel, chocolate brown, charcoal and black all of which have a timeless, handsome feel. That said, it's really the inside of these slippers that steal the show. Premium faux fur creates a pillow of pure comfort on the inside that keeps feet warm and cozy without overheating. The LAMO TPR Outsole is made of rubber, so these slippers will hold up just fine if you don't want to take them off before going outside. 


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Price: $51.99 or 4 interest-free payments of $13.00 with Sezzle.



Tags: In The News
LAMO Drops Sneak Peak of Fall/Winter 2021 Footwear Collection -

LAMO Drops Sneak Peak of Fall/Winter 2021 Footwear Collection -

May 27, 2021 (Los Angeles) – Today, Southern California footwear powerhouse, LAMO, announced its Fall and Winter 2021 Collection. Complete with a wide range of boots, moccasins, slippers and casual styles, brand new contemporary silhouettes have been introduced into the product lines for men, women and children.  

 

The Trent shoe with 100 percent Australian sheepskin lining and LAMO-LITE EVA outsole 

 

While LAMO continues to offer consumers a variety of faux fur options, new styles in production for fall and winter are lined with 100 percent Australian Sheepskin. The new men’s and women’s styles offer an unprecedented level of comfort due to the combination of sheepskin and LAMO’s proprietary LAMO-LITE EVA outsole technology. 

 

“Even though the majority of our styles are great 365 days a year, the cool fall and winter months allow our fur-lined styles to shine,” said LAMO COO, Jerry Breig. “Our top priorities have always been comfort, style and affordability, and we are excited to offer both our retailers and online consumers all three.”

LAMO Donates 100 Pairs of Footwear to the HOLLIBLU Nursing Community

LAMO Donates 100 Pairs of Footwear to the HOLLIBLU Nursing Community

May 12, 2021 (Los Angeles) – In honor of Nurses’ Week 2021, LAMO Footwear donated 100 pairs of LAMO-LITE styles to the HOLLIBLU nursing community. In the form of a giveaway, five HOLLIBLU Coordinators were chosen nationwide to receive 20 pairs of shoes to distribute within their own network of nursing coworkers, friends and family.

Since the onset of the COVID-19 pandemic, this marks the 2nd annual footwear donation from LAMO to HOLLIBLU. This year, an emphasis was placed on all-day comfort through styles that included LAMO’s new EVA LAMO-LITE Outsoles. Known for its cloud-like feel, LAMO wanted to ensure that each recipient had a comfortable pair of shoes to slip on after a long shift.

“It’s an honor to give back to such a deserving community,” said LAMO COO, Jerry Brieg. “After 25 successful years in the footwear industry, we are thankful to be able to prioritize giving back. HOLLIBLU makes it possible for our comfort focused styles to reach nurses all over the country and provide a little bit of relief for incredible healthcare professionals. We are looking forward to continuing our relationship with HOLLIBLU in the future and seeing how nurses incorporate LAMO into their day, both on and off shift!”

 Paula Breeze

LAMO Footwear, Paula Breeze LAMO-LITE Style

 “HOLLIBLU is incredibly excited to continue this partnership with LAMO,” said Cara Lunsford, HOLLIBLU CEO. “Our platform is geared entirely to helping nurses succeed and have access to resources. Providing comfortable footwear is no exception. In this profession, we know how important self-care can be and when you’ve been on your feet all day, having something comfortable to slip on is truly the first step!”

During a shared Instagram live stream between LAMO and HOLLIBLU, the two companies spoke to the importance of being a give-back brand, sustainability efforts, and new charitable opportunities. To view the IGTV video, visit https://www.instagram.com/tv/COlb1b_hSz1/?igshid=tqrh42pa0z46 

To keep up with all things LAMO, be sure to like, follow and subscribe to:

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About LAMO Sheepskin Inc.

Founded in 1995, LAMO is an authentic sheepskin footwear brand based in Southern California. Having recently expanded into active lifestyle footwear as well, LAMO styles are available across 4,000 retail locations globally. From classic sheepskin styles and moccasins, to house shoes and casual footwear, LAMO promises that every step taken will be done in California Comfort™. Through a philanthropic lens, LAMO currently supports the Saving Sophie Foundation, F Cancer and via HOLLIBLU, LAMO has donated featured styles to nurses during the COVID-19 global pandemic

 

For more information, please contact: 

Master Plan Communications

Jessica Holman

Jessica@masterplancommunications.com

310.384.6576

###

 

 

Mother's Day Gift 🎁 Guide from LAMO

Mother's Day Gift 🎁 Guide from LAMO

Wondering what to gift your mother, wife, sister or friend this Mother's Day? Look no further, LAMO has got you covered! 4 LAMO faves that will brighten up her day this Mother's Day!

Premium Georgia Moc

Looking to pamper her with superb comfort and luxe style? The Georgia Moc is all that, and so much more! Offered in a classic chestnut color, or a lavish rose color, this moc will certainly be the moccasin for the mom in your life! The rich cow suede upper adds toughness without sacrificing flexibility and comfort. It is built on the LAMO low profile TPR outsole to create traction and support for indoor and outdoor use. 

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Price: $128.99 or 4 interest-free payments of $32.25 with Sezzle.Georgia Moc

Luxurious Blanche Slipper

Looking to add a unique style that offers luxury plus a splash of runway to her casual style? The Blanche will become her go-to slipper! The premium upper and suede footbed provide the perfect balance of coziness and durability. Offered in both medium and wide widths, you'll be sure to impress her with these gorgeous slippers!

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Price: $74.99 or 4 interest-free payments of $18.75 with Sezzle.

Blanche

Cozy Serenity Slide

How about the coziest and fluffiest version of the popular and trendy plush slide? The Serenity slide is like walking on clouds - wrapped in plush 100% Australian sheepskin, it's the perfect pair for hanging around the house or making a fashion statement alongside her fave pair of jeans. Available in cream, mint or charcoal - this will be sure to win her over this Mother's Day!

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Price: $57.99 or 4 interest-free payments of $14.50 with Sezzle.

Serenity

Plush Naomi Slide

Every day is a self care day when you slide your foot into the Naomi collection. With ultimate warmth and comfort, you'll receive the relaxation you deserve. The Cirrus Memory Foam footbed is lined with genuine sheepskin which adds padding for even more comfort. Made with 100% premium Australian sheepskin, her feet will thank you for sure this Mother's Day! Available in rose, cream and sky blue.

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Price: $57.99 or 4 interest-free payments of $14.50 with Sezzle.

Naomi

Tags: In The News
Medium.com featuring the LAMO Naomi Slipper for Mother's Day!

Medium.com featuring the LAMO Naomi Slipper for Mother's Day!

https://medium.com/vernic-popat/gifts-your-mom-will-love-this-mothers-day-557d5de68552 

"In this mode of comfort, don't forget about your feet! Pamper them with LAMO Naomi footwear! Trust me your feet will thank you!"

 

Naomi Slipper

Tags: In The News

Inquiries

For media or partnerships, please contact us at media@lamosheepskin.com.
Tags: Inquiries

LAMO FOOTWEAR SHOWCASES FW2021 COLLECTION AT APPAREL AND ACCESSORIES MARKET IN DALLAS

WHAT: As trade shows and exhibitions begin to safely regain strength, Southern California footwear brand LAMO is exhibiting at the Apparel & Accessories Market + Total Home & Gift Market show at the Dallas Market Center. Featuring its fall and winter 2021 line along with proprietary LAMO-LITE technology, LAMO is bringing new silhouettes, designs and colorways to the table.

LAMO will be located in both Suite #13810 and Booth #13-9119 for product review, potential interviews and daily giveaway drawings. 

WHEN:            March 23rd – March 26th, 2021

WHERE:         Dallas Market Center

2100 N Stemmons Fwy,

Dallas, TX 75207

WHO:              LAMO Footwear at Apparel & Accessories Market + Total Home & Gift Market

WHY:              Because 2020 hampered the footwear and apparel industry’s ability to showcase its products, LAMO is attending the show to reconnect with its customers and distribution channels. With the appropriate safety measures in places, this show is an opportunity for retailers and consumers to re-engage with brands through a hands-on opportunity.

PHOTO/INTERVIEW OPPORTUNITIES:

  • Interview opportunities with LAMO Vice President of Sales, Jim Mavor, between 8:30am-6pm at booth #13-9119. (Available at: 916.765.6120)
  • Visuals showcasing LAMO’s spring at-once styles and the complete FW21 Collection.

LAMO Footwear Joins Venture West Sales Agency Force

May 11, 2020 (Los Angeles, CA) – Today, LAMO announced their partnership with renowned West Coast sales agency, Venture West. With a strong set of experienced representatives in California, Nevada, Hawaii and Arizona, Venture West’s team will invigorate LAMO’s sales force.

Passionate about connecting aspiring brands with loyal customers, Venture West’s alliance with LAMO aims to increase brand recognition, establish new retail relationships, and influence long-term, strategic direction.

“After 35 years it has been really important to us at Venture West to represent brands that feel like family,” stated Lindsay Bell, founding partner at Venture West. “My partner, Roland Salazar and I truly believe that we have found that with LAMO, and we are excited to have such a diverse and accessible brand close to home base in California. In a time of great economic uncertainty, we are confident that LAMO’s tiered product program gives us the opportunity to bring their brand to a wide range of retail partners.”

As a nationally recognized agency, Venture West represents reputable brands coast to coast.

“We are eager to begin this strong relationship with Venture West,” stated Jerry Breig, COO of LAMO. “Based on their incredible brand representation in the past, we are excited to maximize our customer base in these territories.”

LAMO Footwear Creates Braille Labeled Boot for Seven-Year-Old Cancer Survivor

May 4, 2020 (Los Angeles, CA) – Today, in support of the Saving Sophie Foundation, LAMO Footwear has teamed up with seven-year-old cancer survivor, Sophie. Having gone blind as a result of her tumor, LAMO collaborated to release the Sophie boot that features a braille label. Click Here to see the Saving Sophie Collection.

Diagnosed with an Optic Pathway Glioma brain tumor at a very young age, Sophie and her parents embarked on a life-saving holistic treatment plan. After seven years, Sophie is recovering well and is becoming a strong and outgoing young girl. Parents, Tracy Ryan and her husband Josh, stars of the recent Netflix hit documentary Weed the People, fought for their daughter’s life by investigating every therapeutic treatment available to them, including holistic options and clinical trials.

“After our infant daughter was diagnosed with a low-grade brain tumor at the age of 8 1/2 months old, we were shocked to find how few quality treatments there were for pediatric cancer,” stated Ryan. “Due to the lack of advancements in 40 years, we were ecstatic to learn about medical cannabis when film & television superstar Ricki Lake introduced us to the plant as a potential therapeutic option for our child. It was through her Netflix documentary Weed The People, that features six years of our journey, that we began to uncover the miracles surrounding the medical benefits of this plant.

Now seven years later, Sophie is off treatment, extremely healthy, and the focus of groundbreaking cancer clinical trials led by world renowned research immunologist Dr. Anahid Jewett. The findings the team have uncovered are extraordinary. By working with incredible brands like LAMO, it gives us the ability to advance the science more quickly while we work towards bringing non-toxic treatments for adult and pediatric cancer to market.”

“To directly support the Saving Sophie Foundation, 20 percent of the profits will be donated to help continue funding the research of new cancer treatments for other children and families in similar situations,” stated Jerry Breig, COO of LAMO. “In any situation, it is an incredible privilege to work hand in hand with the very organization that you are working to support, and that is exactly what we have been able to experience with Sophie and her loving parents.”

In addition to the braille LAMO label, the all-pink kid’s boot is complete with a premium suede upper and faux fur lining. Will be available fall, 2020.

In awe of the heartwarming success story between a child and her parents, LAMO recently dedicated five specific styles to the “Saving Sophie Collection” on lamofootwear.com to give men, women and children the opportunity to support the Saving Sophie Foundation through the purchase of a boot, shoe or slipper.

To learn more about the partnership between LAMO and the Saving Sophie Foundation, visit https://lamofootwear.com/collections/saving-sophie

 

New York Post (10.26.20) Featuring the LAMO Brighton Boot - Lamo Footwear

New York Post (10.26.20) Featuring the LAMO Brighton Boot

LAMO Brighton Boot
Tags: In The News